And that has been the greatest reward of making friends with my inner rebellion - my very own punk project. My inner rebellion has become my intuition, my gut-check. And it’s been a wonderful, challenging friendship for my nerd brain - whose ever evolving + learning strategies to follow this punky heart.
If you’re here, then I know you’ve been yearning for that acknowledgement - to know that everything that makes you a misfit is exactly what makes you wonderful (and *ahem* profitable).
There is grit and magic in forging your own path and I believe with every cell of my black Joan Jett heart that it’s necessary to do so for your business. Especially in your marketing.
And that right there is why I believe in email marketing and the data-backed magic that is funnels. It’s the type of marketing that is perfect for heart-centered hellions like you and I.
It allows us to take a step back from all the shoulds and standards and expectations - everything all the coaches and gurus and “experts” that are seemingly yelling THIS IS THE ONLY WAY TO [WHATHAVEYOU] - and do it instead in a way that was made for us. That feels as good as it sounds.
Email marketing is one of the last true renegade forms of marketing that allows scrappy business owners like us to connect, heart-to-heart, at a conversational level and speak into the ears and psyche of our ideal clients (instead of adding to the yelling noise that is the rest of internet marketing).
There’s a profound sense of freedom we get from walking our own path -- a breaking of chains that comes from being our truest, weirdest selves. In life, it leads to winding journeys of self-discovery and friendships. In business, it leads to poignant leadership, absolute clarity in how we serve, and the ability to receive the reward$ of taking the path less traveled.
This is what I’m here to help you do: helping you find freedom in your “you”ness - and put *that* in your marketing.